Gramps Jeffrey has 4 kids and 6 grandchildren and looks at how the kids are growing up as a baby boomer trying to understand how the world has evolved since he was 3 years old. As the author of the acclaimed business book “The Secrets of Retailing…How to Beat Walmart” and a contributor to The Huffington Post of over 100 articles on how to help the nonprofit world and also help grow small businesses, Gramps’ commentary is quite timely in the challenging world we live in.

I Don’t Want to Turn 3

“And Mommy looks at me like today will be my last day alive.” When does a toddler start to learn right from wrong? What happens in a family that influences a decision going through a young mind? This book explores the interaction between family that is happening in just about every household in the world.

The Secrets of Retailing

In “Secrets of Retail,” Joseph shares practical, “been there, done that” advice on everything from the psychology of buying to hiring employees and working successfully with vendors and promoters. This invaluable book provides expert advice for small retailers, including a step-by-step guide to competing against Wal-Mart and other major chains, how to manage day-to-day operations and procedures (“retail detail”) easily and effectively, and how to ensure profits. Joseph covers all the nuts and bolts of setting up shop and building your business, including